Sadia and Ian together bring a range of qualities and skills to their craft.  Ian, with his focus on composition, pattern and form, and Sadia with her eye always on the emotion, together, they bring something totally unique to the table. Unlike many photographers, they do not have a 'look' or editing style, rather, they take each project and style it according to the client's branding.  This differentiates them from other Personal Branding photographers.  

"We have earned a positive reputation because we go out of our way to provide truly exceptional service to each of our clients. We understand that things can change last minute, and we are ready to adapt our services quickly to ensure your success. We take the time to get to understand our clients and their business, and work closely to plan a photo shoot for maximum variety and messaging.  For us, it's all about our clients."

Sadia grew up in London, Stockholm and Karachi, and Ian hails from Barnsley, South Yorkshire.  Somehow and somewhere they met and became friends. Many years later they made contact again and both were separated, but it was their love of the arts, music and photography drew them together and they married a couple of years later.  They live in West London.